BRANDS

Story Wear

Story Wear is a Zero Waste Designer Fashion Brand. Story Wear offers a full range of original denim fashion items, denim jackets, and accessories. We take ""zero-waste in our DNA"", every product is remade from recycled jeans and insists on hand-made by women in need and Cerebral Palsy families.

Story Wear's clothing is mainly unisex design, which not only reduces the waste of clothing due to size, but also breaks the boundaries between fashion and gender. Story Wear is the only sustainable fashion brand that connects the entire supply chain, transforming fashion into a platform for cultural expression in Taiwan.

Kuan Chen

Kuan Chen

Kuan Chen

Kuan Chen, founder and creative director of Story Wear, has over a decade of experience in branding, fashion, and international trade. Having traveled globally, he believes Taiwan’s greatest asset is its “Taiwan Spirit”—an inspiring blend of creativity, resilience, and authenticity. Story Wear embodies this spirit by focusing on upcycled design, sustainable fashion, recycling, and social enterprise. The brand is dedicated to giving new life to old garments, promoting environmental responsibility and social impact, and showcasing the power of Taiwanese culture and innovation.

Brand Photos