For the AW22 season, the Taipei Fashion Week B2B Event establishes new marketing strategies, such as developing a "TPEFW online virtual showroom," partnering with "JOOR PASSPORT," promoting brands through PRESHOW events and B2B live-streamed meeting to provide a better B2B online wholesale and business matching experience throughout Taipei Fashion Week. These establishments will assist Taiwan designers to build long-term partnerships with international supply chains, thereby increasing strategic business opportunities for Taiwanese fashion brands to expand their markets globally.

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